Rewriting HCP
Marketing for Biotech,
Medtech, and Pharma
The HCP marketing agency for biotech, medtech, and
pharma. Headquartered in the Netherlands, operating across US
time zones.
HCP Compass was founded in 2025 because most HCP
marketing agencies are generic B2B shops with a clinical
filter. We built one designed for life-science teams who
need verified pipeline, not impressions.
Why HCP marketing needed a rewrite
You have probably hired an HCP marketing agency already. Generic B2B agencies
that rank for life-science keywords via domain authority. Traditional pharma
agencies that win the brand-awareness brief and miss the demand-generation
operating model.
01
Most “leads” are not HCPs.
Verified-prescriber rates often sit between 40–60%. Half the names are reps from
competing companies, students, and self-identifiers who fail a registry check.
02
MLR review keeps killing the work.
Creative gets built first, then submitted to MLR review. Reviews come back with
rewrites. Launch slides three weeks.
03
Marketers who don’t speak the language.
HCPs trust people who understand their world. Most agencies staff accounts with
generalist marketers who cannot read a clinical paper.
Bringing your HCP audience closer
We connect life-science commercial teams with the specialists who actually
prescribe their products.
Our core values at HCP Compass
01
Honesty over comfort
Telling someone the truth is a form of care.
Inside the team. With clients. With the HCPs
we reach. The kind of honesty that protects
the work, not the moment.
02
Patient outcomes matter
Behind every HCP we reach is a patient who
needs the right product. The work is
never just about pipeline.
03
Care for the craft
We take pride in the work itself. Senior
people writing the brief, designing the
creative, configuring the channels.
No shortcuts.
Meet Arjun Shailly, founder of HCP Compass
The introduction
Arjun Shailly is the founder and CEO of HCP Compass.
He has 10+ years of marketing experience for healthcare professionals, focused on HCP demand generation, lead generation, and MLR-compliant content production across US and EU markets. He has worked with pharma, biotech, and medtech commercial teams across oncology, cardiology, neurology, immunology, and rare disease.
HCP Compass was founded because the existing agency model was not built for the discipline. Generic B2B agencies missed the channels HCPs actually use. Compliance-first agencies missed engagement. Arjun built HCP Compass to do both at the same time.
Talk to an HCP marketing specialist?
A 30-minute call. No pitch deck. No demos. Honest read
either way.
If HCP Compass is not the right partner, we say so and recommend an agency that fits.
Or email hello@hcpcompass.com
