Hire an HCP social
media agency built
for biotech, medtech,
and pharma.
MLR-ready content that surrounds your prescribers across LinkedIn, Doximity, Sermo, Meta, YouTube, and curated display. One team. One
cleared narrative.
“Our content doesn’t engage HCPs and patients.”
That is the call we hear from biotech VPs, medtech directors, and pharma brand managers in week one.
The fix is not more posts on one channel. The fix is the surround.
Your HCP social media one-stop shop.
Six capabilities. One MLR-cleared narrative. Built for biotech, medtech,
and pharma.
Precision-targeted sponsored content that reaches verified HCPs inside the feed they already trust.
Native placements inside the peer networks clinicians use daily — specialty-filtered, peer-validated.
Compliant Meta campaigns that surround your HCP audience beyond the clinical networks.
Long-form and pre-roll video tuned to how specialists actually research a therapy.
Hand-picked, brand-safe display inventory — no programmatic spray-and-pray.
The layer that binds the other five into one MLR-cleared narrative across every touchpoint.
The HCP social media: leverage channels,
one cleared narrative, four to six touchpoints
a week.
The same cardiologist scrolls LinkedIn at 7am, checks Doximity at 8am, sees an
Instagram ad at lunch, watches a YouTube clinical talk in the evening. By Friday, your
brand is one they recognise.
HCP social media that builds verified pipeline.
We help you build an MLR-ready HCP social media system.
Pre-cleared claim libraries. On-PI language baked into the brief. Fair-balance built into the layout, not added as a final pass. Most HCP Compass social posts clear MLR on first submission.
HCP marketing frequently asked
questions
HCP social media is social content built for credentialed prescribers, cleared through MLR review, and delivered on the platforms HCPs actually use in clinical workflow. LinkedIn, Doximity, Sermo, Meta, YouTube, and curated Google Display. The audience is licensed. The regulatory road is heavier than consumer marketing. The channel mix is tiered by precision.
Six channels. LinkedIn Sponsored Content with NPI-matched audiences. Doximity in-feed posts. Sermo branded content. Meta (Facebook and Instagram) for audience discovery. YouTube short and long-form video. Curated Google Display for retargeting and hand-picked medical publication placement. The combination is what makes the surround work.
One MLR-cleared narrative gets adapted to each channel context and posted on a sequenced cadence. Frequency caps at three exposures per channel per week. The same HCP sees the brand four to six times across the week, on different platforms, in different angles. Trust compounds, intent rises, the booking lands.
Compliance is built into the brief, not added at the end. Pre-cleared claim libraries. On-PI language. Fair-balance as a layout requirement. Citation at the asset level. Most posts clear MLR on first submission. Revision rounds drop from three to one or zero.
Five KPIs: cost per qualified lead, specialty-match rate, MLR pass-through rate, rep-meeting conversion rate, and prescription adoption rate. Impressions and engagement rates are intermediate signals. They do not connect to revenue.
A multi-channel HCP social media engagement typically runs $25,000 to $60,000 per month, depending on channel mix, creative volume, and specialty count. Single-channel campaigns start at $10,000 per month. Pricing scales with sourced rep-meeting volume — not with media spend.
Arjun Shailly
CEO · HCP Compass
Ready to build verified pipeline
Speak with an HCP marketing specialist, not a salesperson
In our call, you will leave with clarity on:
- The content strategy that fits your specialty and commercial stage
- How to distribute that content precisely to the right HCPs
- The channels that actually map to your goals, not a generic list
- What it really takes to ship a campaign launch that converts
No pitch deck. No demos. Just the diagnostic conversation that decides whether the engagement is a fit.
The HCP marketing field guide
Four deeper guides across HCP demand generation, compliance, and measurement. Practitioner-direct, for the people who own the budget.
HCP Marketing Strategy
The methodology behind verified pipeline. How demand maturity, specialty reach, and channel mix come together into one accountable plan.
HCP Content
MLR-ready creative built for the channels HCPs actually use. The templated claims-library pattern that clears review on the first submission.
HCP Lead Generation
Verified prescribers delivered into your CRM. Specialty-targeted audiences, registry-verified at delivery, with the data your reps need to act.
HCP Omnichannel Marketing
Orchestrating channels so HCPs see you four times in a week, not four times in a single channel. The surround that compounds intent.
