Most agencies talk about HCP marketing HCP Compass delivers verified HCP pipeline
Life-science commercial
teams that trust us
with their HCP pipeline
24 biotech, medtech, and pharma teams have started an engagement with us.
Senior operators run every account end-to-end
Why most life science
marketing agencies underdeliver
You have probably hired one already. Three reasons the model breaks.
Most “leads” are not HCPs.
Verified-prescriber rates often sit at 40–60%. The other half are competing reps, students, and self-identifiers who fail a registry check.
MLR review keeps killing the work.
Creative gets built, then submitted to MLR. Reviews come back with rewrites. Launch slides three weeks while sales waits.
Marketers who don’t speak the language.
HCPs trust people who understand their world. Generalist marketers cannot read a clinical paper or hold a credible conversation. The work never lands.
Built for HCP demand across
biotech, medtech, and pharma
Six capabilities. From the brief to the verified prescriber in your CRM, every stage
runs through senior life-science marketing specialists.
Custom HCP marketing strategy
Discovery first, tactics second.
The Compass Method begins with deep audience and brand understanding before any channel gets configured.
MLR-ready content production
Compliance built into the brief, not added at the end.
Pre-cleared claim libraries. On-PI language. Fair-balance as a layout requirement.
Multi-channel surround
Seven channels, one MLR-cleared narrative.
LinkedIn, Doximity, Sermo, Meta, YouTube, curated Google Display, and email.
Verified lead generation
Every lead registry-verified at delivery.
NPPES (US). GMC, NMC, GPhC (UK). RPPS, LANR, BIG-register (EU).
CRM integration
Native push with verification metadata.
Veeva, Salesforce Health Cloud, or HubSpot.
AI search visibility
Cited by ChatGPT, Claude, and Perplexity.
HCPs research products on AI before the first sales call. We optimize for the AI citation layer.
The HCP social media: leverage channels, on cleared
narrative, four to six touchpoints a week.
The same cardiologist scrolls LinkedIn at 7am, checks Doximity at 8am, sees an Instagram ad at
lunch, watches a YouTube clinical talk in the evening. By Friday, your brand is one they recognise.


From discovery
to verified pipeline
Every engagement runs through a four-stage methodology. Understanding first. Strategy from understanding. Tactics from strategy. Verification at delivery.
Strategy
Deep audience discovery, brand context, and CRM planning. Journey mapped across channels. KPIs locked. Two-week sprint.
Create
MLR-ready content built from day one. Pre-cleared claim libraries. On-PI language. Fair-balance designed into the layout. Most assets clear MLR on first submission.
Activate
Multi-channel campaign launch by senior channel specialists. LinkedIn, Doximity, Sermo, Meta, YouTube, curated Google Display. No junior staff on channel configuration.
Convert and Verify
Every lead registry-checked at the moment of delivery. NPI, GMC, RPPS, LANR, BIG-register. Verification metadata travels with the lead into your CRM.
Frequently Asked Questions
HCP Compass is a life-science marketing agency built for HCP demand generation. We deliver MLR-ready creative, run multi-channel campaigns across LinkedIn, Doximity, Sermo, Meta, YouTube, and curated Google Display, and push registry-verified prescriber leads into your CRM. Built for biotech, medtech, and pharma commercial teams.
Six channels. LinkedIn Sponsored Content with NPI-matched audiences. Doximity in-feed posts. Sermo branded content. Meta (Facebook and Instagram) for audience discovery. YouTube short and long-form video. Curated Google Display for retargeting and hand-picked medical publication placement. The combination is what makes the surround work.
Five KPIs: cost per qualified lead, specialty-match rate, MLR pass-through rate (first submission), rep-meeting conversion rate, and prescription adoption rate when CRM data permits. Impressions and click-through rates are intermediate signals that do not connect to revenue.
Yes. HCP Compass is headquartered in the Netherlands with US time-zone coverage. Registry verification spans NPPES (US), GMC, NMC, and GPhC (UK), RPPS (France), LANR (Germany), and BIG-register (Netherlands).
Engagements run $30K to $120K per month depending on industry, channel mix, creative volume, and specialty count. Biotech sits at the lower end. Pharma sits at the upper end. The full Compass Method engagement includes registry verification, MLR-ready production, and CRM integration.
A well-run HCP marketing campaign launches in 4 to 6 weeks from kickoff. Discovery 1–2 weeks, strategy and brief 1 week, MLR-ready creative production 1–2 weeks, MLR review 1 week, channel setup and launch 1 week.

Arjun Shailly
CEO · HCP Compass
Ready to build verified pipeline
Speak with an HCP marketing specialist, not a salesperson
In our call, you will leave with clarity on:
- The content strategy that fits your specialty and commercial stage
- How to distribute that content precisely to the right HCPs
- The channels that actually map to your goals, not a generic list
- What it really takes to ship a campaign launch that converts
No pitch deck. No demos. Just the diagnostic conversation that decides whether the engagement is a fit.
The HCP marketing field guide
Four deeper guides across HCP demand generation, compliance, and measurement. Practitioner-direct, for the people who own the budget.
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