01 · HCP Marketing Services
HCP Marketing Services for Biotech, Medtech, and Pharma
Ten disciplines. One Compass Method.
HCP marketing is usually run as ten specialist conversations across
ten vendors. Strategy lives at one agency. Content lives at another. Paid media is a third. Lead gen is a fourth. The CRM team is a fifth. Nobody owns the through-line. The same prescriber gets touched by ten disconnected programs and the brand looks like ten different companies.
HCP Compass runs the full system as one team. Ten disciplines, four stages, one Compass Method, one source of truth in your CRM. Every campaign starts with a brief commercial, MLR, and sales can all act on. Every channel reinforces what the previous one started. Every lead arrives credentialed before your rep makes the call.
02 · HCP Marketing Services
Life-science commercial
teams that run their HCP
pipeline with HCP Compass
24 biotech, medtech, and pharma teams have started an engagement with us.
Senior operators run every account end-to-end
03 · HCP Marketing Services
The Compass Method: four stages, one system.
Strategy. Create. Activate. Convert.
The Compass Method is the four-stage methodology that organizes every HCP
Compass engagement. Each stage has a specific job. Each stage feeds the next.
Strategy sets the brief. Create produces MLR-ready assets from it. Activate runs the
channel mix. Convert lands verified prescribers in your CRM.
STAGE 01 · Strategy
Strategy
Discovery, audience definition, channel mix, claim library, KPI tree. One working brief that commercial, MLR, and sales can all act on.
STAGE 02 · Create
Create
MLR-ready content production. Pre-cleared claim libraries, on-PI language, fair-balance in layout, citation discipline at the asset level.
STAGE 03 · Activate
Activate
Channel-native deployment across LinkedIn, Doximity, Sermo, Medscape, email, paid social, paid search, organic, video, conference, and the brand website.
STAGE 04 · Convert and verify
Convert and verify
Every lead credentialed against the appropriate registry before the CRM push. NPPES in the US. GMC, GPhC, RPPS, LANR, BIG-register in EU.
04 · HCP Marketing Services
Ten disciplines, organized by stage.
Each links to its deep dive
Every HCP Compass engagement draws from ten disciplines mapped to the four
Compass Method stages. The buyer picks the scope. The team runs the system.
STAGE 01 · STRATEGY
STAGE 01 · Strategy
HCP Marketing Strategy
Discovery, audience definition, channel mix, claim library, and the KPI tree. One brief that commercial, MLR,
and sales can all act on. 2-3 weeks to the brief.
STAGE 02 · CREATE
02
HCP Content
MLR-ready content from the brief stage. Pre-cleared claim libraries, on-PI language, fair-balance in layout, citation discipline at the asset level. First-submission clearance becomes the norm.
03
Medical Website Design
Websites built for prescribers, not patients. HCP-first information architecture, MLR-ready content scaffolding, HIPAA and GDPR and WCAG 2.1 AA conformance built into the template layer.
04
HCP Video Advertising
Video that earns the watch in the first three seconds. On-PI dialogue, fair-balance in the cut, channel-native cut-downs from a single master shoot. Cast from practicing physicians.
STAGE 03 · ACTIVATE
05
HCP Social Media
MLR-ready content that surrounds your prescribers across LinkedIn, Doximity, Sermo, Meta, YouTube, and curated display. One team. One cleared narrative.
06
SEO for Healthcare Professionals
Organic search programs that get biotech, medtech, and pharma brands surfaced in Google, Doximity, Medscape, and the generative engines prescribers now query first.
07
PPC Healthcare
Specialty-targeted bidding on platforms where prescribers can be verified. MLR-cleared ad creative. Cost per qualified lead, not cost per click.
08
Omnichannel HCP Marketing
One brief, one claim library, one MLR clearance, one CRM truth. Every channel reinforces what the previous one started.
STAGE 04 · CONVERT AND VERIFY
09
HCP Lead Generation
Every lead credentialed against the appropriate registry before the CRM push. NPPES in the US. GMC, GPhC, RPPS, LANR, BIG-register in EU. Verified prescribers, not raw lead lists.
10
HCP Marketing Automation
Sequenced HCP journeys triggered by CRM signals. The next touch knows what the previous touch did. Veeva, Salesforce Health Cloud, or HubSpot as the orchestration backbone.
05 · What We Deliver
HCP marketing as one system, not ten silos .
One team. One brief. One CRM truth.
The program HCP Compass ships runs the ten disciplines as one system. The brief everyone reads from. The content that clears MLR on first submission. The channel mix that surrounds the prescriber. The leads that arrive in your CRM credentialed against a registry. The next-best touch that knows what the previous touch did.
Your reps get pipeline they can call. Your MLR team sees one submission package, not eight. Your CFO sees CPQL reporting, not CPM. Your launch timelines hold.
ONE BRIEF
CMO · Brand · MLR · Sales read from it
ONE CRM TRUTH
Every prescriber’s full journey in one record
ALL SPECIALTIES
Biotech · Medtech · Pharma
06 · Industries We Serve
Built for biotech, medtech, and
pharma commercial teams.
HCP marketing looks different in each industry. The MLR cadence is different.
The channel mix shifts. The buying committee changes. HCP Compass adapts the system
to the industry without breaking the methodology.
BIOTECH
Biotech HCP Marketing
Pre-launch and first-launch indication education. MLR runs hot because every claim is being approved for the first time. Mix tilts toward LinkedIn, endemic platforms, KOL video, and a tight rep loop.
MEDTECH
Medical Device HCP Marketing
Specialty-physician reach beyond the rep network. Procedure demonstration video, device specification content, hospital procurement support, and rep-meeting cost-per-acquisition reporting.
PHARMA
Pharma HCP Marketing
Multi-indication portfolios at scale. Multi-language and multi-region orchestration. Integration with Veeva PromoMats for content lifecycle. The widest channel mix run as one system.
07 · Frequently Asked
HCP marketing services
Frequently Asked Questions
Eight questions buyers ask before they hire an HCP marketing team.
HCP Compass is a life-science marketing agency built for HCP demand generation. We deliver MLR-ready creative, run multi-channel campaigns across LinkedIn, Doximity, Sermo, Meta, YouTube, and curated Google Display, and push registry-verified prescriber leads into your CRM. Built for biotech, medtech, and pharma commercial teams.
Six channels. LinkedIn Sponsored Content with NPI-matched audiences. Doximity in-feed posts. Sermo branded content. Meta (Facebook and Instagram) for audience discovery. YouTube short and long-form video. Curated Google Display for retargeting and hand-picked medical publication placement. The combination is what makes the surround work.
Five KPIs: cost per qualified lead, specialty-match rate, MLR pass-through rate (first submission), rep-meeting conversion rate, and prescription adoption rate when CRM data permits. Impressions and click-through rates are intermediate signals that do not connect to revenue.
Yes. HCP Compass is headquartered in the Netherlands with US time-zone coverage. Registry verification spans NPPES (US), GMC, NMC, and GPhC (UK), RPPS (France), LANR (Germany), and BIG-register (Netherlands).
Engagements run $30K to $120K per month depending on industry, channel mix, creative volume, and specialty count. Biotech sits at the lower end. Pharma sits at the upper end. The full Compass Method engagement includes registry verification, MLR-ready production, and CRM integration.
A well-run HCP marketing campaign launches in 4 to 6 weeks from kickoff. Discovery 1–2 weeks, strategy and brief 1 week, MLR-ready creative production 1–2 weeks, MLR review 1 week, channel setup and launch 1 week.
Arjun Shailly
CEO · HCP Compass
Ready to build verified pipeline
Speak with an HCP marketing specialist, not a salesperson
In our call, you will leave with clarity on:
- The content strategy that fits your specialty and commercial stage
- How to distribute that content precisely to the right HCPs
- The channels that actually map to your goals, not a generic list
- What it really takes to ship a campaign launch that converts
No pitch deck. No demos. Just the diagnostic conversation that decides whether the engagement is a fit.
The HCP marketing field guide
Four deeper guides across HCP demand generation, compliance, and measurement. Practitioner-direct, for the people who own the budget.
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