01 · HCP Marketing Services
HCP Social Media for Biotech, Medtech, and Pharma
Physicians treat professional networks as clinical spaces: 61% report being more medically focused on HCP platforms than on open social media (Sermo, 2025).
We plan, create, and run HCP social media programs across LinkedIn, Sermo, and Doximity that build specialty presence and deliver on the goal behind them, from awareness to demand.
02 · HCP Marketing Services
Life-science commercial
teams that run their HCP
pipeline with HCP Compass
24 biotech, medtech, and pharma teams have started an engagement with us.
Senior operators run every account end-to-end
Where healthcare social media
loses HCPs
In the programs we audit, three patterns recur.
Consumer playbooks on clinical platforms.
Trend-chasing formats built for consumer feeds give a specialist scrolling between consults nothing clinical to engage with.
The wrong platform for the message.
Every platform gets the same post, but LinkedIn, Sermo, and Doximity behave differently: identity versus anonymity, feed versus peer discussion.
Activity without a goal.
Posting for presence and measuring likes. No defined role in the marketing plan, no measurable contribution to it.gma
Six standards every HCP
social media program meets.
Built for biotech, medtech, and pharma commercial teams.
Every program we run holds these standards, from calendar to comment handling.
01
Platform-native strategy.
Content is built per platform, not cross-posted. What works in Sermo’s anonymous peer discussions fails in LinkedIn’s professional feed, and the reverse.
02
Compliance by placement.
Branded prescription content runs only where the rules allow it: HCP-targeted, and on LinkedIn only in the US and Canada. Unbranded disease education travels globally.
03
Clinical substance.
Posts built on data, cases, and specialty relevance, written for clinicians and reviewed for accuracy before publishing.
04
Fair balance discipline.
An FDA-cited 2024 review found top pharma social posts universally highlighted benefits while only a third outlined harms. Our assets carry balance by design, not as a patch.
05
Paid and organic in one system.
Organic builds the presence; paid extends it to specialty-targeted audiences. One calendar, one claims library, one voice.
06
Measured against the goal.
Engagement is a signal, not an outcome. Programs are measured against the goal they serve: awareness, engagement, education, or lead generation.
Your social channels are stage
three of a four-stage system.
HCP social media at HCP Compass is not a posting service. It sits in the Activate stage of the Compass Method, the four-stage system behind every engagement.
Strategy defines who the program must reach and why. Create builds the claims-sourced assets. Activate runs them across LinkedIn, Sermo, Doximity, and paid extension. Convert & Verify checks every lead against a registry when lead generation is the goal.
61%
of physicians are more clinically focused on HCP networks than open social (Sermo)
80%
of US physicians hold verified Doximity profiles
US + EU
covered
05 · What We Deliver
A running program, not a posting schedule.
One team. One brief. One CRM truth.
Delivery means a managed presence: platform strategy, content calendar, MLR-cleared assets, paid amplification, comment handling, and adverse event screening within pharmacovigilance rules, reported against the goal the program serves.
PLATFORM-NATIVE
MLR-CLEARED
ALL SPECIALTIES
How your HCP social media program gets built.
Four steps, from audit to running program. No black box.
01
Platform and audience mapping
Which platforms your specialty actually uses, and in what mode: identity on LinkedIn and Doximity, anonymity on Sermo.
02
Content system and claims mapping
Calendar, formats, and a claims-sourced library, so every post starts from approved material.
03
MLR clearance and launch
Assets cleared per platform rules: branded where permitted, unbranded disease education where not.
04
Amplification and reporting
Paid extension to specialty audiences, engagement handled within compliance, and reporting against the campaign goal.
07 · Frequently Asked
HCP marketing strategy
Frequently Asked Questions
Questions life science companies ask before hiring a strategy team
Planning, creating, and running social media programs aimed at healthcare professionals rather than patients. At HCP Compass it covers platform strategy, claims-sourced content, MLR clearance, paid amplification, and measurement against the campaign’s marketing goal.
In the US: Doximity holds verified profiles for over 80% of physicians, Sermo counts over one million verified members globally, and LinkedIn carries professional reach. In Europe, national networks lead: Doctors.net.uk with 270,000+ GMC-verified UK doctors, coliquio and Esanum in Germany, Univadis across the EU.
The audience mode changes. Physicians report being more medically focused on professional networks, and platforms like Sermo run largely on anonymity. Add prescription-product advertising rules and the consumer playbook stops applying.
Within limits. LinkedIn permits prescription drug ads only in the US and Canada, targeted exclusively to HCPs. In the EU, branded prescription content cannot run on open platforms. Unbranded disease education travels globally, and we plan around these rules from the start.
Treat this as a governance question, not a courtesy one. Under the UK PMCPA’s 2026 guidance, an employee liking a post about a prescription medicine counts as promotion to the public, and companies including Novartis and Pfizer were found in breach in 2025 over LinkedIn likes. Our programs include employee guidance for exactly this reason.
It is where pharma social most often fails: an FDA-cited 2024 review found top pharma posts universally highlighted benefits while only a third outlined harms. We build assets from claims-sourced libraries so balance is designed in, not patched on.
As audience-finding and awareness channels, yes; Meta’s targeting cannot verify clinical credentials, so precision runs lower. They are not the place for sensitive clinical claims. We use them for top-of-funnel work that higher-precision channels then convert.
Under EMA GVP Module VI, companies must screen the channels they own or fund. Our programs include screening of owned channels, validation against the four ICSR criteria, and routing through your pharmacovigilance process, which faces a 15-day clock for serious reactions.
Where possible, with disclosure built in: the FTC requires material connections to be disclosed clearly, with penalties above $50,000 per violation, and EU codes require transfer-of-value reporting. Done right, peer-led formats like LinkedIn Thought Leader Ads are the platform’s highest-CTR format in 2026 agency benchmarks.
We do not publish a flat price because scope drives cost. Engagements start at $3,000 per month and scale with scope. The consultation defines what your program needs before any work begins.
Against the goal the program serves. Awareness programs measure qualified reach and engagement within the target specialty. Lead programs measure cost per qualified lead and specialty-match rate. Likes inform the content; goal metrics judge the program.
Arjun Shailly
CEO · HCP Compass
Ready to build verified pipeline
Speak with an HCP marketing specialist, not a salesperson
In our call, you will leave with clarity on:
- The content strategy that fits your specialty and commercial stage
- How to distribute that content precisely to the right HCPs
- The channels that actually map to your goals, not a generic list
- What it really takes to ship a campaign launch that converts
No pitch deck. No demos. Just the diagnostic conversation that decides whether the engagement is a fit.
The HCP marketing field guide
Four deeper guides across HCP demand generation, compliance, and measurement. Practitioner-direct, for the people who own the budget.
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Talk to an HCP marketing specialist
A 30-minute call. No pitch deck. No demos. Honest read
either way.
If HCP Compass is not the right partner, we say so and recommend an agency that fits.
