01 · HCP Marketing Services
HCP Video Advertising for Biotech, Medtech, and Pharma
Physicians spend up to three hours a week with professional video, and most prefer it short, clinical, and specific to their specialty (Kantar Media; Sermo). The attention exists. Generic creative is what loses it.
We script, produce, and place HCP video ads that hold clinical attention, clear MLR review, and deliver on the marketing goal behind them, from specialty awareness to demand.
02 · HCP Marketing Services
Life-science commercial
teams that run their HCP
pipeline with HCP Compass
24 biotech, medtech, and pharma teams have started an engagement with us.
Senior operators run every account end-to-end
Where HCP video advertising
loses the prescriber.
In the campaigns we audit, three patterns recur.
Made for consumers, shown to clinicians.
Emotional arcs and brand-film pacing built for patients give a specialist no clinical reason to keep watching.
One cut for every channel.
The same 90-second film pushed to LinkedIn, endemic platforms, and programmatic. Each placement has its own length, ratio, and sound behavior; one cut fits none.
Views without a purpose.
When a video has no defined role in the campaign, engagement ends at the view. No next step, no measurable contribution to the marketing goal.
Six standards every HCP
video ad meets.
Built for biotech, medtech, and pharma commercial teams.
Every video we ship holds these standards, from script to placement.
01
Claims-sourced scripts.
Every claim in the script maps to its reference before storyboarding, so review starts from evidence, not from a finished edit.
02
MLR-ready edits.
ISI, fair balance, and supers planned in the storyboard, with risk information carried in audio and on-screen text per the FDA’s clear, conspicuous, and neutral standard. Re-cuts after rejection are the expensive way to pass review.
03
Channel-native cuts.
One master, many versions: lengths, ratios, and formats built per placement across LinkedIn, endemic platforms, and programmatic video, including connected TV.
04
Sound-off by default.
Captions and on-screen claims carry the message under muted autoplay, so the video works before the sound does.
05
Clinical fluency.
Terminology, data presentation, and pacing written for specialists and reviewed for accuracy before anything renders.
06
Measured against the goal.
View-through is a signal, not an outcome. Every video is measured against the goal it serves: specialty awareness, engagement, education, or lead generation.
Your video ads are stage
two of a four-stage system.
HCP video advertising at HCP Compass is not a production project with media bolted on. It sits in the Create stage of the Compass Method, the four-stage system behind every engagement.
Strategy defines who the video must reach and what it asks them to do. Create scripts and cuts it. Activate places it on LinkedIn, endemic platforms, and programmatic. Convert & Verify checks every lead against a registry when lead generation is the goal.
2x
new patient starts when digital content reaches HCPs in meetings (Veeva Pulse)
57%
of physicians prefer videos under 5 minutes (Sermo)
US + EU
covered
05 · What We Deliver
Placement-ready video,
not raw footage.
One team. One brief. One CRM truth.
Delivery means finished, submission-ready assets: the master film, channel-native cuts, captions, ISI supers, and thumbnails, each built for the goal your campaign serves, from specialty awareness to demand. Nothing arrives that still needs work before review or launch.
SUBMISSION-READY
CHANNEL-NATIVE
ALL SPECIALTIES
How your HCP video ad gets built .
Four steps, from brief to live placement. No black box.
01
Brief and claims mapping
Audience, specialty, one core message, and every claim mapped to its source before a script exists.
02
Script and storyboard
Written for clinicians, with ISI, supers, and dual-modality risk placement in the storyboard so reviewers see the complete picture early.
03
Production and cuts
Master film plus channel-native versions: lengths, ratios, and captions per placement.
04
Submission and activation
Review-ready packages, then placement on the channels your specialty watches, measured against the goal the campaign serves.
07 · Frequently Asked
HCP video advertising,
Frequently Asked Questions
Questions asked by life science companies
Video ads created for and shown to healthcare professionals: prescribers, specialists, and clinical decision-makers. At HCP Compass it covers script, production, MLR-ready editing, and placement on the channels HCPs use, measured against the campaign’s marketing goal.
LinkedIn leads for professional targeting. Endemic platforms like Doximity, Sermo, and Medscape reach verified clinical audiences in feed. Programmatic health DSPs such as DeepIntent and PulsePoint extend reach across online video and connected TV. Each placement gets its own cut.
Veeva Pulse data shows a 2x increase in new patient starts when digital content reaches HCPs during meetings. Sermo reports a 60% increase in self-reported intent to prescribe after video education. The first is transactional data; the second is stated intent. We cite both accordingly.
Short, per Sermo’s 2025 benchmarks: 57% of physicians prefer professional videos under five minutes, and feed placements demand far shorter cuts. We build multiple lengths from one master so each channel runs what it is built for.
Yes, when compliance is built in from the script. Claims mapped to references, ISI planned in the storyboard, and risk information designed for both audio and on-screen text give reviewers a complete package instead of a film that needs re-cutting.
US branded video must meet the FDA’s clear, conspicuous, and neutral standard, with enforcement tightening sharply since 2025. In the EU, prescription-product video cannot face the public: Germany requires hard gating behind verification such as DocCheck, and gated video sites stay out of search indexes.
Within limits. LinkedIn permits prescription drug ads only in the US and Canada, targeted exclusively to healthcare professionals. Unbranded disease-awareness video runs globally. We plan placements around these policies from the start.
Both. Production without placement wastes the film; placement without clinical production wastes the media. Create builds the asset, Activate runs it, and both sit in one system.
Yes. Many engagements start from an approved master. We recut for channel, add captions and ISI supers, and wire the campaign to the outcome it is built for.
We do not publish a flat price because scope drives cost. Engagements start at $3,000 per month and scale with scope. The consultation defines what your campaign needs before any work begins.
Against the goal the video serves. Awareness campaigns measure qualified reach and engagement within the target specialty. Lead campaigns measure cost per qualified lead and specialty-match rate. View metrics inform the edit; goal metrics judge the campaign.
Arjun Shailly
CEO · HCP Compass
Ready to build verified pipeline
Speak with an HCP marketing specialist, not a salesperson
In our call, you will leave with clarity on:
- The content strategy that fits your specialty and commercial stage
- How to distribute that content precisely to the right HCPs
- The channels that actually map to your goals, not a generic list
- What it really takes to ship a campaign launch that converts
No pitch deck. No demos. Just the diagnostic conversation that decides whether the engagement is a fit.
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Talk to an HCP marketing specialist
A 30-minute call. No pitch deck. No demos. Honest read
either way.
If HCP Compass is not the right partner, we say so and recommend an agency that fits.
